Vevo

Vevo (/ˈviːvoʊ/; VEE-voh) is an American multinational video hosting service founded on December 8, 2009[3] as a joint venture between two of the "big three" record companies, Universal Music Group (UMG) and Sony Music Entertainment (SME).[4] It is based in New York City and its shareholders now consist of both UMG and SME as well as Abu Dhabi Media and Google after it took a 7% share in 2013, with the third "big three" company, Warner Music Group (WMG) joining Vevo in August 2016.[5]

Vevo hosts music videos from both Universal Music Group and Sony Music Entertainment syndicated on YouTube and its website,[6] with Google and Vevo sharing advertising and similar benefits. EMI also licensed its library of videos for Vevo shortly before its launch and its acquisition by UMG in 2012.[7][8] Originally, Warner Music Group was reported to be considering hosting its content on the service after it launched,[9] but formed an alliance with rival MTV Networks (now Viacom Media Networks).[10] In